APEDA

Industry : Food Processing
Deliverables : Strategy, UX Design, Digital Marketing, Video, Print

The Challenge

To create a brand acceleration for an autonomous organisation under Government of India which is responsible
for the export of Indian Food Processing Products.

The Outcome

A brand acceleration initiative from Strategy to basic positioning, with the tag line developed as DRIVING GROWTH. Digital Marketing including launch of Agri Xchange portal for Buy Sell Leads, Knowledge sharing, Generation of digital advertising revenue of INR 2 Milion as a digital marketing associate, Video Productions on Traceability, Organic, Ready to eat food and Indian Wines & Corporate Film