Cethar

Industry : Power
Deliverables : Strategy, Brand Development, Video Production, Touchscreen Kiosks, Event/Exhibition design, Print Design.

The Challenge

Cethar, a power plant equipment major from South of India, needed to position itself as a leading player in the industry.

The Outcome

Cethar was projected itself as a world class energy equipment company with innovation, ground breaking products and a strong track record, with capability to produce ANY BOILER, ANY CAPACITY, ANYWHERE in the world. A corporate video was produced which provided great traction to Cethar. When Cethar launched India’s first supercritical circulating fluidised bed boiler, a huge event was organised where a product launch video was developed. Also a strong exhibition presence in POWERGEN enabled Cethar to boost its brand in the Indian market growing to be a Rs. 2000+ Crores company.